Book of Us · Illustrated Memory Books

Privacy & Cookie Policy

Last updated: August 25, 2026

Book of Us ("we", "us") turns personal memories into illustrated books. We are currently in an early-access phase: this site collects sign-ups from people who want to be among our first members. This policy explains what we collect, why, and the choices you have. We keep it in plain English, because that's how we do everything.

1. What we collect

• What you give us: your email address, your first name, and (optionally) who the book would be for — for example "my partner" or "my mum".
• What's collected automatically: technical data such as your IP address, browser and device type, pages viewed, and campaign parameters (UTM tags) showing which link brought you here. This is collected through cookies and similar technologies (see section 4).

2. How we use it

• To hold your place on the early-access list and contact you about it — including a short survey about the memory you'd choose, your preview, and launch updates.
• To understand how people find and use this site, and to measure the performance of our advertising.
• To improve our product before launch.

We do not sell your personal information. Ever.

3. Legal bases (GDPR / UK GDPR)

• Consent — for sending you early-access emails. You can withdraw it any time via the unsubscribe link in any email or by writing to us.
• Legitimate interests — for measuring how the site performs and keeping it secure.

4. Cookies & the Meta Pixel

This site uses the Meta (Facebook) Pixel, a small piece of code that sets cookies and helps us measure visits, sign-ups, and the effectiveness of our ads on Meta platforms. When you submit a form, the Pixel may also send Meta a hashed (scrambled, non-readable) version of your email and first name to improve measurement accuracy — a feature known as advanced matching.

Meta processes this data according to its own terms. You can learn more, and manage your preferences, here:

• Meta Privacy Policy · Meta Ad Preferences
• Opt out of interest-based advertising: aboutads.info (US) · youronlinechoices.eu (EU/UK)
• You can also block or delete cookies in your browser settings at any time.

5. Who we share data with

Only with the services that make this site work, under their own privacy safeguards:

• Leadpages — hosts this site and securely stores form submissions.
• Meta Platforms — advertising measurement, as described above.
• If we add an email platform to send our updates, it will process your email on our behalf under equivalent protections.

Some of these providers process data in the United States. Where required, transfers rely on recognised safeguards such as Standard Contractual Clauses or the EU–US Data Privacy Framework.

6. How long we keep it

We keep your sign-up information for as long as the early-access programme runs, or until you unsubscribe or ask us to delete it — whichever comes first.

7. Your rights

Depending on where you live (including the EU/UK), you have the right to access, correct, or delete your personal data, to withdraw consent, to object to processing, and to receive a copy of your data. To exercise any of these, email us at hello@the-bookofus.com — we'll respond within 30 days. You also have the right to lodge a complaint with your local data protection authority.

8. Children

This site and our communications are intended for adults. We do not knowingly collect personal information from anyone under 16. If you believe a minor has provided us their data, contact us and we will delete it.

9. Changes to this policy

If we change this policy in a meaningful way, we'll update the date at the top and, where appropriate, let you know by email.